Messages

- The '3' network phone box advertisement has clearly 'go wild' which will be the message the viewer takes rather than the 3 logo which is in the background this logo is taken subliminally.

In affect the viewer will have an urge to join the network after reading go wild, because go wild means do whatever you like, relax etc.
- Carpet right _ the tick represents positivity another company that uses a tick as its logo is nike, our minds associate ticks with the right thing or the correct answer so people see these brand logos as a solution

- The McDonalds logo is famous enough that when a person sees an illuminated large 'M' they associate it with food

- The Nestle milk building I had initially thought might be an old factory or suppliers but after searching on the internet there is no trace, I have found a blog which suggests the nestle sign is an old fashioned billboard - FADED SIGNS BLOG

- The Conway van reads 'great people' / ' great work' so once someone scans this they might then associate the company with good workers.

- The Samsung ad emphasizes the 'award winning' putting the statement at the top of the ad so that it's the first thing the viewer reads

- Southwark Council have a logo showing people with their arms around each other... this could subliminally message the word 'cooperation' or 'cooperate'

- The Asda billboard has various percentages displayed which will make the viewer feel that they are saving large percentages of money.

The art on the side of the church

I have had to research the language to confirm what the art reads on this building

- SPQR (The Senate and the people of Rome)

The Senate meaning: the supreme council of state of the ancient Roman republic and later of the Roman Empire

I have also researched 'Via Romana' but my searches have not given clear answers, however from what I can gather it means Rome as a society.

Therefore this sign basically implies that people should appreciate the people of Rome because of their position

Tesco have used the words 'The big price drop' on their billboard which will catch the viewers attention because it comes accross that Asda have something really big going on which will attract customers.