"While the artist remains at the centre of the cultural product, it should be kept in mind that all cultural products are characterized by four components: the artistic product itself, spin-off products, related services, and the consumer’s experience of the product (including the value he or she attaches to the product). The artistic product is the central product; it is the work itself as produced by an individual creator or a team of creators. An organization markets this work by inviting customers to come into contact with the fruit of the artist’s labour. Three aspects revolve around this central component: spin-off products, related services, and the consumer’s experience (including the value attached to the product). In some organizations, the artistic director considers these three other components integral to the work and therefore makes the decisions concerning them (pure product orientation); in other organizations, these components are left to the discretion of the marketing director."
- This relates back to my original manifesto where by the artist or designer should take credit for the original piece of work
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