"Cool is the aporia of information. In whatever form and whatever scale (excessive graphics, egregious animation, precious slang, surplus hypertext, and so on), cool is information designed to resist information -- not so much noise in the information theory sense as information fed back into its own signal to create a standing interference pattern, a paradox pattern. Structured as information designed to resist information cool is the paradoxical "gesture" by which an ethos of the unknown struggles to arise in the midst of knowledge work."
"If cool is the ego of information, then clearly it is also an alter ego."
"cool is an ethos or "character" of information - a way or manner of living in the world of information. Too fundamental and inchoate itself to be called an identity"
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