'Foundonfilm' is a young quirky blogger called Sarah, she stands out from the crowd and is known for shopping and giving her review on recent purchases. Each video comes with personality and opinions towards different products that the viewer might not necessarily have noticed had they not seen the video before hand. This type of video receives a lot of views, likes, and comments on YouTube on closer inspection the comments are of praise and appreciation. The videos save viewers money because the viewer won't waste money on a product of poor quality once they've seen a review of the product being slated. There is a feeling of association with the viewer and Sarah, she connects with the camera as though she were having a personal conversation with the viewer. This gives the viewer a sense of friendship which will encourage them to return to Foundonfilms Youtube channel.
Foundonfilm describes each sense of the product, the smell the texture and appearance so the viewer feels as though they're personally interacting with the product. Shopping haul videos could be compared with having a personal shopper in the sense the viewer can be encouraged to buy something when it's being recommended by someone of a higher fashion status.
No comments:
Post a Comment